How Coding Wise Academy Transformed Traffic Into Enrollments
From high website traffic with low conversions to 285% more qualified leads and ₹45L revenue through optimized enrollment funnels.
About Coding Wise Academy
Industry: EdTech - Coding Education
Location: India
Services: Online Coding Courses & Bootcamps
Target Audience: Students & Working Professionals
Traffic Without Conversions
The classic EdTech problem: awareness without action
What Was Holding Them Back?
- High Traffic, Low Conversion: Website was getting 10,000+ monthly visitors but only converting 1.2% into enrolled students.
- Leaky Enrollment Funnel: Students were dropping off at every stage – from landing page to trial class to final enrollment.
- Generic Messaging: Landing pages didn't speak directly to student pain points, making the value proposition unclear.
- No Follow-Up System: Interested students who didn't enroll immediately were being lost with no nurturing process.
- Expensive Acquisition: Cost per student was ₹8,500, making scaling unprofitable.
From website visit to enrollment
Per enrolled student
Before first contact with leads
Complete Enrollment Funnel Overhaul
A multi-channel approach focused on student psychology and instant engagement
Targeted Meta Ad Campaigns
Created highly-targeted ad campaigns speaking directly to student aspirations and pain points.
- Segmented campaigns by student type (college, working professional, career switcher)
- Developed compelling ad creative showcasing student success stories
- A/B tested messaging angles to find highest converters
- Optimized for enrollment events, not just clicks
WhatsApp Nurturing System
Implemented instant engagement through WhatsApp to capture hot leads before they went cold.
- Automated WhatsApp messages within 60 seconds of form submission
- Personalized message sequences based on course interest
- Shared bite-sized course previews and student testimonials
- 97% message open rate vs 23% email open rate
Landing Page Optimization
Completely redesigned landing pages to speak directly to student pain points and career aspirations.
- Student-centric copy focusing on career outcomes
- Added social proof: alumni success stories, placement stats
- Simplified enrollment process from 7 steps to 3
- Mobile-first design (72% of traffic was mobile)
Automated Follow-Up Sequences
Built nurturing sequences that kept prospects engaged throughout their decision journey.
- 7-day email + WhatsApp nurture sequences
- Shared free coding resources to build trust
- Sent reminders for free trial class bookings
- Recovered 40% of abandoned enrollments
Dramatic Improvement Across All Metrics
From traffic to revenue – every KPI improved
From 120 leads/month to 462 high-quality, course-interested leads
Up from ₹18L in Q4 2023 – 150% quarter-over-quarter growth
Reduced cost per acquisition from ₹8,500 to ₹3,400 per student
More than tripled from 1.2% to 4.2% website-to-enrollment conversion
Down from 24+ hours to under 2 minutes via WhatsApp automation
Recovered 40% of students who initially abandoned enrollment
5-Month Transformation Timeline
From analysis to sustained growth
Funnel Audit & Strategy
Conducted deep analysis of existing funnel, identified drop-off points, surveyed students to understand pain points. Built new messaging framework and campaign structure.
Landing Page Redesign
Launched new student-centric landing pages with improved copy, social proof, and simplified enrollment. Set up WhatsApp automation for instant lead engagement.
Meta Ads Launch
Rolled out targeted Meta ad campaigns with A/B testing. Conversion rate improved to 2.8%. First signs of scale without quality drop.
Scale & Optimize
Doubled ad spend while maintaining CPA. Conversion rate hit 4.1%. ₹32L revenue month – highest in company history. Built nurture sequences for trial class attendees.
Sustained Performance
Consistent 4.2% conversion rate. CPA down to ₹3,400. Built referral program with enrolled students. System now runs with minimal oversight – fully optimized and predictable.
What Made This Transformation Successful
The critical factors behind the dramatic improvement
Speed Wins
Responding to leads within 2 minutes vs 24 hours increased conversion by 3x. Speed matters more than perfection in EdTech.
Student-Centric Messaging
Shifting from feature-focused to career-outcome-focused copy dramatically improved engagement and conversions.
WhatsApp > Email
97% open rate on WhatsApp vs 23% on email made it the primary nurturing channel for this audience.
Mobile-First Design
72% of traffic was mobile. Optimizing for mobile-first dramatically improved user experience and conversions.
Social Proof Works
Adding alumni success stories and placement statistics increased trust and enrollment intent significantly.
Continuous Testing
Weekly A/B tests on ad creative, landing page copy, and CTAs led to incremental improvements that compounded over time.
Ready to Transform Your EdTech Enrollment Funnel?
Let's create a custom strategy to turn your website traffic into enrolled students, just like we did for Coding Wise Academy.